ICP One-Page Canvas
A one-page canvas to define who you sell to, why they buy now and who to avoid, plus a weighted grid to compare segments.
Excel templateExcel (.xlsx)45 minutesFounder-led sales
What is inside
- A one-page canvas with 26 prompts in six sections: the company, the buyers, why now, the problem, fit and proof, and a reality check.
- Guidance beside every prompt, so you know what a good answer looks like.
- A "who not to sell to" section, because disqualifiers are half of an ICP.
- A weighted segment grid to compare up to five segments, with editable weights.
- An automatic warning for segments that look attractive but are hard to reach.
- A best-versus-worst customer check to find the patterns you did not design.
Who it is for
Founders and sales leaders who cannot yet write their ideal customer on one page, or whose team describes it five different ways.
How to use it
- Open it and fill in the yellow cells with real, current examples.
- Read what it flags, and pick the one or two things that matter most.
- Share it with the people who need to act, and revisit in a month.
Why we made it
Because most teams cannot write their ICP on one page, and that is where aim goes wrong.
What it will not do
It gives you a structure to think clearly. It cannot tell you who your best customers are. Only your own wins and losses can.
Keep going
Use it with.
- Excel templateFree
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