25 Pre-Send Tests for Outbound Messages
Twenty-five practical tests to run before you send a message, each with a passing and failing example.
PDF checklistPDF15 minute readFounders and teams
What is inside
- 25 tests in six groups: reason, recipient, clarity, credibility, the ask, and tone.
- Every test has a question, why it matters, and a passing and failing example.
- A scoring page so you can rate a message in under a minute.
- A "do not send" list of messages that should never go out.
Who it is for
Anyone writing outbound messages: SDRs, founders and managers who review them.
How to use it
- Read the first two pages, then browse the groups that match your market.
- Pick the three signals most relevant to the problem you solve.
- Test each one against the four Rs before you act on it.
Why we made it
Because most poor outreach could have been caught in thirty seconds before it was sent.
What it will not do
It helps you catch weak messages before they go out. It will not write the message, and it is not a guarantee of replies.
Keep going
Use it with.
- Excel checklistFree
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