Founder Selling-Time Audit

Log a week and see how much of your time is really spent selling, and which of the rest only you can do.

Excel templateExcel (.xlsx)One weekFounder-led sales

What is inside

  • A simple activity log with nine categories, hours and a "did it need me?" column.
  • The share of your time spent selling, against a target you set.
  • Hours that only you can do, and hours someone else could.
  • Plain-English suggestions based on your own log.

Who it is for

Founders who feel busy all day and are not sure how much of it is selling.

How to use it

  1. Open it and fill in the yellow cells with real, current examples.
  2. Read what it flags, and pick the one or two things that matter most.
  3. Share it with the people who need to act, and revisit in a month.

Why we made it

Because the most expensive salesperson in many young businesses is a founder doing everything else.

What it will not do

It shows where your time goes. It cannot tell you what to give up. That decision depends on your business.
Keep going

Use it with.

  • Self-diagnosticFree

    Founder Sales Scorecard

    Twenty honest questions across the five areas of founder-led sales. See your overall score, your area-by-area breakdown and your biggest constraint.

    Founder-led sales · 8 minutesTry it →
  • Excel checklistFree

    First Sales Hire Readiness Checklist

    Sixteen checks and a cash and payback model. You get one of three answers: hire now, fix first, or not yet.

    Founder-led sales · 20 minutesSee what is inside →
Company addresses only. Personal inboxes (Gmail, Outlook, Yahoo and similar) are not accepted.
Include the country code, for example +44 for the UK.

We use your details to give you access and make one follow-up about it. See our privacy notice.

Pit lane open.

Thanks . Your download is ready.

Download
Which package interests you? (pick any)

We only use your details to reply to you. No spam, no list. See our privacy notice.

Box, box. Got it.

Thanks . We will come back within one working day with where we would aim first.